My Approach
Creating “good design” (in any form: print, digital, visual, experiential), that is not only simple and attractive but usable, requires a balance of understanding business goals, utilizing visual aesthetics, imparting empathy for the end user, and defining the context of the situation so the correct problem is being solved.
Professional Summary
Organized, detail-oriented creative individual with strong problem solving skills and over 20 years of experience
Strong understanding of user-centered design theory and practice with the ability to deliver in ever-changing situations
Enthusiasm for iterative design processes driven by group collaboration in multiple environments (Agile, Kanban, Lean)
Extensive experience with project management and coordinating with vendors, photographers, illustrators, junior design staff and clients
Core Competencies
Requirement Gathering
User Research
Usability Testing
Customer Interviews
Persona Creation
Roadmap Development
Product Strategy
Discovery Workshop Facilitation
Wireframing & Prototyping
Visual & Interface Design
User Acceptance Testing
Design QA
Branding & Corporate Identity
Project Management
Agile, Kanban & Lean Methodologies
Technical Skills
Figma
FigJam
Miro
Adobe
Apple iWork
Notion
MS Office 365
UiPath
InVision
Atlassian
Teamwork
Monday
Harvest
Asana
Slack
Working knowledge:
HTML/CSS
WordPress
React
Bootstrap
Flexbox
My Story
What is my story? A story is a journey, isn’t it? You begin in one place and along the way you change and adapt. Sometimes you end up in a new place, and sometimes you end up right where you started. But you are not the same, you are different (and smarter) than when you began.
Coming from a branding and identity background, I am looking to use that knowledge as the starting point for any product (or project) that I am working on.
Taking the end user through a journey should be a brand experience.